Reputable Search Engine Optimization Is What Our Services Offer

Reputable Search Engine Optimization

Did you know that for every time that somebody opens the Yellow Page to look for a reputable search engine optimization company, over 3400 searches have been conducted at the major search engines for the same term? What this tells us is that if you are not online and discovered in the search engine results then you’re missing out on a lot of business.

But getting discovered online is not just as simple as building a website and showing up in the search engine results. You really have to be the top 20 (and no more than top 30) results to get any traffic. Basically, this is because for each spot down the list, you get 33% less visitors.

For example, if a keyword (or keyword phrase) is searched for 5000 time per day, then the #1 site would get roughly 3300 visitors per month; the #2 site would get 33% less than that only receive 2178 visitors; the #10 site would get about118 visitors; and the #20 site would only receive about 2 visitors.

Well, that’s why you’re looking for a reputable search engine optimization company. And our search engine optimization experts have tons of knowledge about how the search engines work. Plus, they’re constantly studying the changes the search engines make from time to time. This dedication makes it possible for our specialists to boost your rankings to attract highly targeted visitors who are willing to open their wallets. Here are brief descriptions of the strategies we implement:

Conduct Keyword Research:

To get your business where you want it to go, thorough keyword research must be done because it’s like your map to success. Think of it this way… if you want to fly from LA to New York, the pilot calculates the flight path to get you there. If he’s off by just one degree then you end up in Boston instead. Of course, Boston’s a great city but it’s about 1/20th the size of New York and it wasn’t where you wanted to go.

Keyword research is the most important part of what we do because it’s wrong then everything after it will be wrong too. So, what do we do during keyword research? Basically, we look for a niche that you can do well in. A niche that has significant demand for you to make sales but not a lot of competition. Those two keys together equal success.

Competitive Analysis Process:

This one is pretty simple. If you own a small bookstore that sells first editions, there is no way that you are ever going to beat Amazon.com for “buy books”. But you don’t really need to because they’re not really your competition. Your competition is other rare book stores.

So, what we do is really uncover the areas where your competition is weak so that you can beat them in those areas right away. After that, we figure out what your competitors are doing right so that we can both copy them and do what they are doing better so that you can beat them in every area. We don’t try to reinvent the wheel… we just build a better wheel.

Oneway Link Building:

One common misconception amongst non-SEO experts is that if you just optimize your site that you’ll get boosted to the top of the search engine results. That’s what our search engine optimization specialists call “on page” optimization and it’s simply is not true. In fact, while on page optimization is necessary, it’s not nearly as important as “off page” optimization which consists mainly of one way link building.

You see, every link coming into your site is essentially seen as a “vote” in favor of your site. After all, if someone didn’t like your site, why would they link to it? Additionally, not all links to your site are worth the same because the search engines give more “authority” or relevance to links from sites they deem to be authorities. For example, if you have a financial website, a link from The Wall Street Journal would be worth far more than a link from Ed Grimly’s Financial Blog.

So, our search engine optimization specialists conduct oneway link building from hundreds of sites with high authority. This is what really boosts your site to the top of the rankings. It’s vastly more important that on-page optimization.

Online Public Relations/Press Release Optimization:

Honestly, were always surprised by the small number of businesses that issue press releases when they launch a new product or service. Press releases can be sent out instantly to 250,000 feeds, newspapers, news stations and magazines and you never know how might contact you to interview you. We actually had ABC News contact us for an film/event that we were working on.

And other website owner we chat with was actually on Oprah because she found their site after they released a press release. Needless to say, their website was slammed with visitors almost instantly after their interview aired. Of course, these are rare instances but what’s not so rare is getting interviewed by your local news agencies. Even those can lead to a lot of sales.

Also, when we submit press releases on your behalf, we make sure that they all link back to your site. That right there can create hundreds of links to your site but where it gets even more powerful is when your release gets picked up by Google News, Yahoo News and Bing New. And our specialists know how to get releases included in these services. So, we include this in all of our SEO services as any reputable search engine optimization company should.

Local Search Optimization:

We’re constantly amazed by the fact that most local businesses don’t even have any kind of online presence let alone a website. They still advertise in the Yellow Pages, on TV and radio and even in the local newspaper, but they don’t have any method to grab customers where they are actually looking for help… online!

It’s probably because most business owners think that they have to be worldwide to do business on the world wide web. But that’s just not true! Because as we already established, people are looking for local businesses online through the search engines and sites like Yelp and Angie’s List.

Now, what our specialists do is make sure that when somebody searches for blank in your city that it’s your site that shows up first. Honestly, people will be driving from all over the city, passing your competition along the way, to get to your business because they found you first at the top of the search engines.

Mobile SEO:

Let’s say you own a great pizza parlor and Suzie Q is from out of town without a computer. All she has is her smartphone. How does she find you? Well, if your business is not optimized for this situation then she won’t. Nor will a lot of other potential customers.

But here’s the cool thing at this time… 2011… most local businesses are not optimized for mobile SEO so you can easily jump to the front.

Here’s another example, John Q Public is walking down the street and he has a craving for pizza. He sees your place but since he’s hitting your place during a slow period, he not really sure if you got great or crappy pizza and he decides not to take a chance and keep walking to the joint he knows.

Well, right now, QR scan codes are beginning to take off and what’s really cool about them is you can place this QR scan code on your front door. When somebody takes a photo of it with their smart phones, they’re automatically taken to your mobile site. On your mobile site you can then include links to review sites like Yelp that talk about how great your pizza is!

And this works for just about every type of business… dry cleaners… auto mechanics… florists… massage parlors… etc.

International Search:

Whether your company is already international or still a small local company, it’s possible for your business, no matter how big or small, to compete with companies of all sizes. Really, the Internet is the “great equalizer” when you apply the right strategies of reputable search engine optimization. You can do business nationwide and even worldwide.

Shopping Search:

If you sell products, our search engine optimization specialists can help you target your products to shoppers that are already looking for what you’re selling. We do this by making sure your product shows up in the results of shopping tools like Invisible Hand and Price Blink. Tools like these are installed on millions of users’ computers so that when somebody is looking for your product, they find it.

Video SEO:

People love to watch videos a lot more than they like to read articles. Therefore, we help you create powerful videos that get watched and forwarded to other people as well. Plus, Google loves videos because people love videos. That’s why the added a new feature that has a set of videos pop up to get watched. So, when do right, people watch your video that hop over to your site.

Web Marketing Analytics:

You’d be simply shocked by the number of businesses just spend a bunch of money or marketing without tracking it. Some of them don’t even know how much money they even made off a certain campaign. Well, if you’re one of these people then you might as well just burn your cash because without tracking things then you have no idea what’s working and what isn’t.

And what you don’t know what works, you’re likely to take your money out of the marketing approach and chucking it into the marketing that didn’t work. If a company does not include at least a monthly web marketing analysis report then they are not a reputable search engine optimization company

Reporting/KPIs:

Like the web marketing analytics above, a reputable search engine optimization company will provide regular reporting so that you can see the fruits of your investment. We send out reports each week and we believe that every company should send out a report at least once per month.

Well, as you can see our company offers reputable search engine optimization so be sure to contact us today!