Conversion Rate Optimization Services: Get More Out What You Got

You know what the #1 question our specialists receive about our conversion rate optimization services? It’s “How many visitors can you drive to our site?” Nothing to do with the “conversion rate.”

Unfortunately, this is a flawed question that has been perpetuated by unscrupulous businesses out there just to get you to hand over your money. You’ve seen the banners… “We’ll send 10,000 visitors to your site within 48 hours for only $20!” Sounds great and it’s 100% true but the problem is that the traffic that is interested in what you’re selling. Hell, probably discover they literally don’t even speak your language. You discover they’re from China or India.

Instead, we focus on your bottom line. We focus on your sales. We focus on your ROI. Because often times, it’s not about driving more traffic to your site. It’s more about attracting the right traffic to your site. So, we do thorough research to discover the right keywords that will attract visitors that are willing to open their wallet and buy.

We do this through:

"When set up correctly a site will attract more targeted visitors who are more likely to buy. A site can go from 1200 visitors with a .2% sales rate (2.4 sales) to 2800 visitors and 1.8% sales rate (34 sales).

Web Metrics Evaluation (Analytics):

Web metrics evaluation is the most important aspect of all conversion rate optimization services and it’s also probably the most overlooked. Most people don’t want to look at what’s wrong with their site because they take it somewhat personally. It’s kind of like looking at yourself in the mirror. It’s not a lot of fun but you have to do it so that you know what is in good condition and what needs to be changed.

While we no longer do web design, this step is still important to your site’s design or redesign because with this report you can tell your new designer what did and did not work before. Also, our clients have found that they get treated with more respect from designers since they appear to have some idea of what they are talking about.

Web Usability Evaluation:

OK, imagine your are at Google looking for “BlueGlow Widgets” and you find a site on the list that piques your interest. You click on it and find out they got the best deal on BlueGlow Widgets you’ve ever seen… 20% less than anyone else. So you start to go through the order process which you expect to be like one or two steps but after ten minutes you’re only at step five and you have no idea how many more steps there are… would this piss you off?

If you’re like most people, you’re at least really irritated and maybe even irate. Even if the site owner does get a sale out of you, you’re probably never going to buy from them again. This is why Web usability is so critical. Did you know that just getting 5% of your customers to return can lead to 25% more sales? Huge!

Again, while we don’t do web design anymore, we’ll give you an excellent report to hand off to your designer so that you get a site that truly works.

Landing Page Conversion and Optimization:

First of all, landing pages are unlike your other content pages. Instead they are usually sales pages that are geared for a particular ad. This way, when the visitor clicks on a shoe store’s “Purple Shoes At 20% Off” ad, they aren’t taken to the home page, they are taken to a landing page with the purple shoes at 20% off.

Like the two above, we don’t design landing pages but our report will tell your designer exactly what needs to be included to make the process work.

Sales Funnel Optimization:

Aren’t the sites with poor navigation really irritating and time-consuming to use? Sometimes you just want to find a specific item and you can’t find a search box anywhere on the page. So you have to browse through a bunch of stuff that you have no interest in just to get to the one thing you need. Other times, there’s a search box but no browse feature which is of no good when you can’t remember the name of the product you’re looking for.

A great sales funnel helps the customer find what they want and buy it fast. Just remember, every second that passes before they actually click the “Submit Payent” button just makes it more likely that they won’t buy. Either they talk themselves out of it or they get distracted so don’t let it happen.

A/B Testing:

Writing great ads is a complex process because the ad the usually seems like it will do the best doesn’t. It’s usually one of the ads that you think is just average. This is why A/B testing is so critical to your site’s success. We take ad “A” and run it against ad “B” and the winner gets to stick around as ad “A” and then face off against a new “B”. We keep doing this until we’ve gone through dozens of ads to get the best one.

On-Page Website Optimization Instructions:

Strict website maintenance can correct issues like outdated content, broken links and other issues that turn away potential customers. We will fine tune your calls-to-action, streamline forms or other elements with which users interact, and add new, optimized content.

With SEO there are two types: on-page and off-page optimization. On-page obviously refers to elements on the page itself such as the title, keywords, description, content and links. On-page SEO is important but not nearly as important as off-page optimization which refers to building links into your site. These links drive traffic directly but, more importantly, the more links you have to your site, the higher the search engines rank your page.

Because off-page SEO is more important and on-page optimization has more to do with design, our conversion rate optimization services do not generally include actual optimization. Instead, we’ll give you a detailed report that you can hand off to your designer. They should have no problem correcting things quickly.

Off-Page Website Optimization Instructions:

As we mentioned directly above, off-page is much more important than on-page SEO. To achieve the results you desire while also retaining long-term results you need, we create related content such as articles and videos and post them all over the Internet linking them back to your site. This will grab targeted traffic by itself because people will read or watch it and want more info so they’ll visit your site. Yet more importantly, all of these links to your site are like votes in favor of your site so the search engines will boost your search engine rankings.

Key Performance Indicators (KPIs) and Reporting:

Ace search engine optimization specialists believe that results need to be measured properly. With that in mind, we build detailed reports each week and email them to you so that you can see the results of our hard work and your investment. Additionally, these reports reveal to us things that are not working. Honestly, we use the best principles when implementing these conversion rate optimization services but occasionally there is “an exception to the rule” that must be dealt with. Our powerful reports make sure that we correct things as soon as they happen before they get out of hand.

Contact us today to discover what we can do for you and how affordable it actually is.