In our opinion, Pay Per Click Adverts are the best advertising opportunity available. Of course there are dozens of reasons why we believe this but you’d be here for days discovering them all so here are the major reasons:

1. While we don’t recommend rushing into anything, it is possible to have pay per click adverts running within 30 minutes. There’s simply no other advertising opportunity that can be set up that fast.
2. You can start advertising on major sites such as Google, Facebook and Yahoo with as little as $5. No other advertising opportunity can be started for so little.
3. Successful pay per click adverts are extremely targeted. You can advertise directly to people that are searching for “buy your item here“. Which is easier… selling your item to somebody driving around in their car or selling it to somebody that’s already looking to buy it?
4. You can easily “split test” your ads to consistently pick the ad that performs better. Over time, you can take an ad that is getting 1% of the search results visitors to click through to your site and raise it to nearly 3%.
5. And an added benefit of pay per click adverts on Google and Yahoo is that these sites reward you for having better performing ads by actually charging you less money per click. What this really means is that you could have the #1 spot and actually pay 25-50% less per click.
6. You can pause and unpause your advertising campaigns with the click of a button. So, if you have an incredibly successful campaign that gets you the number of clients you need then you can just pause it until a later date.
7. You can advertise on specific sites that are highly related to your business (highly suggested) and some pay per click adverts can be extremely targeted toward certain demographics such as gender, age, income, etc.

Ace Search Engine Optimization Specialists know all of the secrets to creating extraordinarily effective pay per click adverts. For one, we’ve discovered that combining PPC with SEO is the best method to grow the number of visitors to your site because together they lead to:

• 92% more clicks
• 41% more visitors
• 45% more sales

With those results, the best way to go is to invest your money evenly between the two methods.

• Competitive Keyword Research
• Advertising Competitive Analysis
• Sponsored Ads on Google (and Other Search Engines)
• Contextual Advertising Networks
• Web Analytics Packages
• Reporting / Quality Key Performance Indicators (KPIs)
• Daily Reporting
• Bidding for Keywords

Competitive Keyword Research:

The #1 mistake that most people make when they create their sites is that they create pages based on very broad keywords because they believe that this will get them the most traffic. In actuality, the absolute best method is to find related keywords that have a good amount of demand and not a lot of competition. Of course, it’s not that easy to uncover these keywords unless you have the proper knowledge, expertise and tools to get the job done.

Well, we have all of the above qualities that you need to be successful online. Plus, you can create new pages because our lists are really easy and straightforward to understand. Here are the labels we give keywords:

• Extremely Easy
• Easy
• Doable
• Could Be Tough
• Not the Easiest
• Difficult
• Don’t Waste Your Time

Advertising Competitive Analysis:

Another part of our pay per click adverts and managed campaigns has to do with determining who your competition is, how much they are spending and whether they are making mistakes or not. Frankly, we’re always surprised by the secrets that we uncover and you will too. For example, we’ve discovered that the more money a company has (i.e. Walmart) the less optimized they are and the less optimized they are, the easier they are to beat because programs like Google’s algorithms don’t look at who is doing the advertising… just who’s doing it the right way.

Sponsored Ads On Google (And Other Search Engines):

Pay per click adverts are the ads that you see across the top and right sides of search engines like Google and Yahoo. The main reason why sponsored ads on Google work so well is that you can immediately jump to the top of a search results page whereas SEO could take weeks, months or even years depending on the competition.

Again, one of the great things about PPC advertising is how quickly it can be launched. However, if you don’t know what you are doing, things can get out of hand very quickly and can cost a lot of money. Our specialists know exactly how to achieve the best bang for your buck while increasing your exposure and sales.

Contextual Advertising Networks:

This method of pay per click adverts is very similar to sponsored ads. In fact, contextual advertising networks are usually the same programs that manage your sponsored ads such as Google Adwords and Yahoo Publisher. The difference is that instead of advertising on the actual search engine results pages, you advertise on specific sites.

This is done by either choosing a keyword to focus on and letting the program choose the sites or by choosing the sites directly. And the great thing about contextual advertising networks is that while they don’t generally attract as much traffic, they can cost much less and convert better. So, it can be a very profitable complement to sponsored ads on Google.

Web Analytics Packages:

Nothing above will work well unless it’s tracked. After all, if you don’t know track the results you won’t know how well you’re doing. Therefore, all of our web analytics packages begin with detailed study and initial setup. Then, for the 1st 30 days of any campaign, we track the results and make the necessary changes so that you have the greatest success you can possibly achieve. We don’t guess… we research!

Reporting / Quality Key Performance Indicators (KPIs):

Most companies will only provide you with a report every month whether you’re just starting out or if you’ve been with them for years. There’s two problems with with this frequency. For one, with all of the emails that our clients receive, it’s not shocking that they simply miss a lot of the emails. Second, kind of like being on a diet, seeing great results fast will have a positive affect on you and keep you going. These reasons are why we email reports to you every single week!

Daily Reporting:

For all pay per click adverts that you run, we run daily reports every single day for the first 60 days or until we get your adverts to a 4% click through rate. Then, once one of those conditions is met, we run weekly reports. Also during the first 60 days, we split test your ads every business day until the end of the 60 days or we get to 4% because we want to get your ads to be as effective as possible. It may sound confusing but just trust that we know what we’re doing and that we’ll get the best results because of this reporting.

Bidding for Keywords:

Did you know that when you choose the right keywords, titles and descriptions that you can actually bid less than people your competition and yet outrank them? Yes. It’s true! And our pay per click adverts eventually beat your competition on price per click as well as outranking them. Of course, it’s not easy if you haven’t before but if you know what you’re doing that you can constantly test and retest new keywords to get only the lowest bids.

Be sure to contact us if you are interested or have any questions. We’ll be more than happy to help.