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Pay Per Click Adverts and Managed Campaigns

May 2, 2011 By aceseoadmin View Comments
Pay Per Click Adverts

Pay Per Click Adverts

In our opinion, Pay Per Click Adverts are the best advertising opportunity available. Of course there are dozens of reasons why we believe this but you’d be here for days discovering them all so here are the seven major reasons:

  1. While we don’t recommend rushing into anything, it is possible to have pay per click adverts running within 30 minutes. There’s simply no other advertising opportunity that can be set up that fast.
  2. You can start advertising on major sites such as Google, Facebook and Yahoo with as little as $5. No other advertising opportunity can be started for so little.
  3. Successful pay per click adverts are extremely targeted. You can advertise directly to people that are searching for “buy your item here“. Which is easier… selling your item to somebody driving around in their car or selling it to somebody that’s already looking to buy it?
  4. You can easily “split test” your ads to consistently pick the ad that performs better. Over time, you can take an ad that is getting 1% of the search results visitors to click through to your site and raise it to nearly 3%.
  5. And an added benefit of pay per click adverts on Google and Yahoo is that these sites reward you for having better performing ads by actually charging you less money per click. What this really means is that you could have the #1 spot and actually pay 25-50% less per click.
  6. You can pause and unpause your advertising campaigns with the click of a button. So, if you have an incredibly successful campaign that gets you the number of clients you need then you can just pause it until a later date.
  7. You can advertise on specific sites that are highly related to your business (highly suggested) and some pay per click adverts can be extremely targeted toward certain demographics such as gender, age, income, etc.

Ace Search Engine Optimization Specialists know all of the secrets to creating extraordinarily effective pay per click adverts. For one, we’ve discovered that combining PPC with SEO is the best method to grow the number of visitors to your site because together they lead to:

  • 92% more clicks
  • 41% more visitors
  • 45% more sales

With those results, the best way to go is to invest your money evenly between the two methods.

Competitive Keyword Research:

The #1 mistake that most people make when they create their sites is that they create pages based on very broad keywords because they believe that this will get them the most traffic. In actuality, the absolute best method is to find related keywords that have a good amount of demand and not a lot of competition. Of course, it’s not that easy to uncover these keywords unless you have the proper knowledge, expertise and tools to get the job done.

Well, we have all of the above qualities that you need to be successful online. Plus, you can create new pages because our lists are really easy and straightforward to understand. Here are the labels we give keywords:

  • Extremely Easy
  • Easy
  • Doable
  • Could Be Tough
  • Not the Easiest
  • Difficult
  • Don’t Waste Your Time

Advertising Competitive Analysis:

Another part of our pay per click adverts and managed campaigns has to do with determining who your competition is, how much they are spending and whether they are making mistakes or not. Frankly, we’re always surprised by the secrets that we uncover and you will too. For example, we’ve discovered that the more money a company has (i.e. Walmart) the less optimized they are and the less optimized they are, the easier they are to beat because programs like Google’s algorithms don’t look at who is doing the advertising… just who’s doing it the right way.

Sponsored Ads On Google (And Other Search Engines):

Pay Per Click Adverts

Pay Per Click Adverts

Pay per click adverts are the ads that you see across the top and right sides of search engines like Google and Yahoo. The main reason why sponsored ads on Google work so well is that you can immediately jump to the top of a search results page whereas SEO could take weeks, months or even years depending on the competition.

Again, one of the great things about PPC advertising is how quickly it can be launched. However, if you don’t know what you are doing, things can get out of hand very quickly and can cost a lot of money. Our specialists know exactly how to achieve the best bang for your buck while increasing your exposure and sales.

Contextual Advertising Networks:

This method of pay per click adverts is very similar to sponsored ads. In fact, contextual advertising networks are usually the same programs that manage your sponsored ads such as Google Adwords and Yahoo Publisher. The difference is that instead of advertising on the actual search engine results pages, you advertise on specific sites.

This is done by either choosing a keyword to focus on and letting the program choose the sites or by choosing the sites directly. And the great thing about contextual advertising networks is that while they don’t generally attract as much traffic, they can cost much less and convert better. So, it can be a very profitable complement to sponsored ads on Google.

Web Analytics Packages:

Nothing above will work well unless it’s tracked. After all, if you don’t know track the results you won’t know how well you’re doing. Therefore, all of our web analytics packages begin with detailed study and initial setup. Then, for the 1st 30 days of any campaign, we track the results and make the necessary changes so that you have the greatest success you can possibly achieve. We don’t guess… we research!

Reporting / Quality Key Performance Indicators (KPIs):

Most companies will only provide you with a report every month whether you’re just starting out or if you’ve been with them for years. There’s two problems with with this frequency. For one, with all of the emails that our clients receive, it’s not shocking that they simply miss a lot of the emails. Second, kind of like being on a diet, seeing great results fast will have a positive affect on you and keep you going. These reasons are why we email reports to you every single week!

Daily Reporting:

For all pay per click adverts that you run, we run daily reports every single day for the first 60 days or until we get your adverts to a 4% click through rate. Then, once one of those conditions is met, we run weekly reports. Also during the first 60 days, we split test your ads every business day until the end of the 60 days or we get to 4% because we want to get your ads to be as effective as possible. It may sound confusing but just trust that we know what we’re doing and that we’ll get the best results because of this reporting.

Bidding for Keywords:

Did you know that when you choose the right keywords, titles and descriptions that you can actually bid less than people your competition and yet outrank them? Yes. It’s true! And our pay per click adverts eventually beat your competition on price per click as well as outranking them. Of course, it’s not easy if you haven’t before but if you know what you’re doing that you can constantly test and retest new keywords to get only the lowest bids.

Be sure to contact us if you are interested or have any questions. We’ll be more than happy to help.

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Search Engine Marketing Agencies: The Five Golden Rules

April 30, 2011 By aceseoadmin View Comments

When it comes to anything, let alone search engine marketing agencies, in life you encounter some rules which are Golden, rules that actually apply. After you discover them you should remember and never forget them. They may guide you throughout your whole life.

Whatever task you undertake, whatever goal you aspire to, there will be Golden Rules to show you how, you just need to find them.

Search Engine Marketing Golden Rule #1: Honesty and Integrity

Search Engine Marketing Golden Rule #1: Honesty and Integrity

Here are the 5 Golden Rules to search engine marketing agencies:

Golden Rule # 1: Be Completely Honest

The key reason why you might like to do this is because it’s more damaging to your reputation when you are caught in a lie than if when you are just up front about something. Remember,”honesty is the best policy.” Don’t oversell your product or service on the search engines because you’ll just be wasting money.

Golden Rule # 2: Always Give A 100% Satisfaction Guarantee

One advantage to giving a powerful guarantee like this is that potential customers are 10 times more likely to sign up than if there were no guarantee at all.

However, it is best to handle this carefully because you also don’t want to be taken advantage of. Notice that I say “100% satisfaction guarantee” and I don’t say “100% money-back guarantee”. That’s because you’ll find that a lot of clients are X% happy with you and they only want the difference back.

Always remember that that while a happy client may tell 3-4 people about your product or service, an unhappy customer will tell an average of 20 people about your crappy product or service. So do whatever you have to to make them happy even if it means losing money. That said, don’t let it scare you. For every client that asks for all his money back, you get 100+ happy, paying clients.

Golden Rule # 3: Don’t Make False Claims Or Over-Exaggerate The Facts

This really is advisable because besides it just be straight unethical, it’s also against the law and the FTC is cracking down hard to websites that do so. On top of that, most people have a pretty good “bullshit detector”. And finally, regarding this rule, most people believe that they are above average so if you honestly say, “The average client does this well” they’ll always think they’ll do much better.

Golden Rule # 4: Make It As Easy As Possible For Your Clients To Spread Good News About You

To make this happen, you could write a testimonial for your client telling people how your product or service helped them. Then just ask your client to “add their own flavor” and send it back for posting. Testimonials are very important to search engine marketing agencies because they get people to actually take action and spend money which is the point of search engine marketing in the first place.

Golden Rule # 5: Hire Professionals To Do The Jobs That You Are Not A Professional At Yourself

Ways to do this step include determining how much money you have to spend and what kind of ROI you would also like to receive. Just remember that you need to include your time in the ROI calculation. You’ll want to do that carefully. It’s because while you can learn how to post Google Adwords on your own, you have to factor in the time it would take to effectively do so as well as how much time it would take to manage them.

In fact, I never do things that I’m not a professional at anymore because when I used to do them, it ended up cost

ing me much more. For example, one time my bathroom sink had a leak that I tried to fix. Really, I just wasted two hours breaking it even more. So, a job that would have taken a plumber an hour to fix essentially cost me $450 because at the time I was making $25 per hour and I caused an additional $400 in damage.

If you follow these golden rules to search engine marketing agencies, you will find your life easier, your progress speedier along with your successes more pronounced and frequent.

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Most Effective Search Engine Marketing? Ace SEO Brings It To You!

April 30, 2011 By aceseoadmin View Comments
Most Effective Search Engine Marketing

Most Effective Search Engine Marketing

Look, a lot of our competitors focus on either organic search engine optimization OR paid search engine marketing such as pay-per-click advertising. Very few of them actually do both because they think one or the other is the only right way to do things… but that’s not the most effective search engine marketing method.

What’s Better Than Free Traffic? Immediate Traffic!

You’d probably agree that free traffic to your site is better than having to pay for it. We certainly think that’s true! But the problem with this singular approach is that you don’t really see immediate results. After all, if you have a lot of competition then it could take years to beat them through natural search engine results. So, that could hardly be considered the most effective search engine marketing process.

Watch our video to see what Ace SEO & Web Design can do for you!

Would You Like To Find Customers That Are 400% More Likely To Buy?

On the other hand, there are those that believe that as long as you receive a good return on your investment then it’s a good method to make money. Again, we also agree with these people. Also, it’s been determined that visitors that arrive at your site through an advertisement are 400% more likely to make a purchase because they are already in the mood to buy.

What About 400% More Likely Than Both?

But here’s the one thing that most of both groups don’t know:

Businesses that have their site ranked on the first page of the search engines results AND have an ad on those same pages make 400% more sales than when they only practice one method or the other.

That’s why combining both methods provides the most effective search engine marketing for you and your business.

That statistic above is why we do both for you and why it’s the most effective search engine marketing available!

Click On The Videos Below To See Exactly How Our “Nukes” Work!

Ace SEO & Web Design Does Things The Right Way And That’s Why We Have The Most Effective Search Engine Marketing And Optimization Method!

When you choose Ace SEO & Web Design, we do things in a strictly ethical and “white hat” method because this is simply the most effective long-term search engine marketing. Therefore, we don’t spam web sites or blogs with tons of unless content. We don’t simply post a bunch of links all over the place.

Instead, Ace SEO & Web Design employs the most effective search engine marketing method of writing high-quality and informative content related to your business, posting this content on related web sites and blogs that want the content and then link it all back to your site. Then we also created links to those pages that link to your web site as we showed you in the video above because this is simply the most effective search engine marketing method available.

Our Most Effective Search Engine Marketing And Optimization Packages

Every package below works exactly the same way. The only difference between them is the amount of articles and videos that we create on your behalf and how often we submit them.

It is very important to know that some unscrupulous companies will promise to create thousands of links back to your site within a few days. And they will actually do it. But there’s a big problem with doing this that they actually know about but don’t disclose to their clients… it angers Google.

Less Is More When Avoiding “The Google Sandbox“

You see, Google likes to see natural link growth to web sites and they know that no web site ever naturally gets even a 100 links in a week let alone a thousand. And when they determine that your site created unnatural links, they put you into what SEO experts call “The Google Sandbox”. It’s basically a penalty box for your site through which your site will still be listed at Google but it won’t rise in the search engine rankings.

Well, Ace SEO & Web Design has conducted significant research and determined a web site can build 50-60 links into a site per day without getting it placed in the sandbox. Therefore, for the most effective search engine marketing and optimization, we focus on quality rather than quanity and only submit your articles and videos linking to your site a maximum of 50 times per day.

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Managed Search Engine Marketing Services: Grow Your Business!

April 30, 2011 By aceseoadmin View Comments
Managed Search Engine Marketing Services

Managed Search Engine Marketing Services

Let’s face it… it’s tough out there for all businesses and it’s difficult to choose managed search engine marketing services. It seems like every day there’s some new “you gotta be using this” like Facebook and Twitter. Well the best business owners know that they can’t do it alone. But you don’t want to hire a company to whom you’re just a number.

  • You want a partner that will work hard to get you ranked near the top of the search engine results.
  • You want a partner that knows how to brand you business and get the word out there via social media.
  • You want a partner that cash turn your investment into clicks that make sales.

Well Ace SEO & Web Design is that partner because we understand what gets people on the Web to click and buy. First, it starts with getting your web pages ranked high in the search engine results  because, frankly, if you are not in the first 30 results then you’re pretty much invisible for that particular  keyword. Take our site for example. Over 70% of our business comes from natural search engine results.

We’ve created and tested a proven plan to guarantee your success online and achieve the best ROI possible. This proven plan includes all of the following managed search engine marketing services:

These managed search engine marketing services – combined with our expertise, progressive tools, stubborn dedication and meticulous work ethic – are proven to achieve top rankings that last, and significantly more traffic and sales. We dissect your site and comb over your competitors’. We do the nitty gritty. Analyze. Scrutinize. Plan. Sometimes we pull out our hair. And then we go to work and treat each client’s site as if it was our own.

First we analyze your site and how it compares to your main competition. We determine what you are doing right and what you are doing wrong. We uncover secrets to success that you probably don’t know exist. We comb through it all, correct it, check it again later, make corrections and keep doing all this until you get the results you want… more and more traffic that actually lasts and converts to into sales.

To recap… there are millions of websites on the Internet and every single one of them wants to be discovered by more potential customers through top search engine results. Yet only ten of them can even show up on the first page. Well with our help, your business can be one of those ten sites. We can help you get the best return on your investment so contact us today for our managed search engine marketing services.

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Internet Marketing Strategy: How Can It Benefit Your Business?

April 30, 2011 By aceseoadmin View Comments

Back in the early 1990s, websites started out as simple text-based sites that just offered information about various topics or products. Then everything started morphing into more dynamic sites that allow businesses to promote themselves, their products and even make sales or grab new clients.

Because there are so many different ways to conduct business online as well as new forms starting all of the time, choosing the right Internet marketing strategy has become much more difficult and niche-oriented. To succeed online, businesses need to study effective marketing methods and apply appropriate techniques. As a science, Internet marketing strategy ranges from economics on one hand to programming and coding of websites on the other.

Strictly speaking, Internet marketing is defined as “the use of the Internet to advertise and sell goods and services.” A great website marketing strategy includes email and newsletter marketing, affiliate marketing, text and banner advertising, video marketing, interactive advertising, social marketing (i.e. Twitter and Facebook), and Search Engine Mmarketing (which consists of both search engine optimization and Pay-Per-Click Advertising)

Core Aspect of Internet Marketing Strategy: “A Master of All Is a Master of None”

Usually, you’ll discover that most Internet marketing strategy companies focus on one or a few specific methods because each type of marketing is extremely difficult to master. Therefore, Ace SEO & Web Design focuses almost entirely on Search Engine Marketing which increases targeted visitors (or “traffic”) from the search engines either by way of organic search engine rankings or paid listings and advertising. Below, we’ll discuss the principles of Search Engine Optimization (SEO), link building, and paid advertising campaigns such as

Image representing Google AdWords as depicted ...

Image via CrunchBase

Google Adwords.

When you hire an SEM expert for advertising your business through internet marketing, they will be aware of the demands of the top search engines for webpages and keep them in mind when creating your website or improving the off-page and on-page factors. There are many important factors that influence how a particular page is ranked at the search engines and some are more important than others.

Boosting Your Site’s Online Visibility

In addition to SEM, there are other methods that can boost your site’s visibility online. For example, you can create an ad and spread it on a banner network; build paid link partnerships; email current and potential clients regularly; or establish an affiliate network of websites helping to promote your product or service.

Having a lot to do with SEM, email marketing is a separate branch of Internet marketing strategy. Mainly, email marketing makes it possible to inexpensively keep in contact with current and potential clients. One great thing about email is that it is very easy to write new content and then send it out to clients. Thus, you gain their trust. Plus, you can send out special offers or discounts with the click of a button; and email costs nothing to send!

This article is continued in Part 2

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Full Internet Marketing Service: How Can It Benefit Your Business?

April 30, 2011 By aceseoadmin View Comments

… Continued from Part 1.

On the other hand, one problem with email is that people are often overwhelmed with the number of emails that they receive (both legitimately and spam). Therefore, it is really important that

Internet Marketing Strategy

Internet Marketing Strategy

you make sure that you only send them high quality information that can really make a difference in their lives. Do this, and they will tell others about you. Piss them off and they unsubscribe and you’ll never hear from them again.

Affiliate Marketing should be a major part of any full Internet marketing service because it is such a popular method for promoting web businesses. Through affilaite marketing, a business can establish a significant online presence with relatively hardly any money by paying others a commission for promoting a product or service. In fact, there are quite a few online businesses that solely depend upon affiliate marketing to grow their company and add profit to their marketing budget.

How Do You Know Your Full Internet Marketing Service Is Actually Working?

Finally, we come to what is probably one of the most important, if not the most important, aspects of any full Internet marketing service: Web Analytics.

Web Analytics is essential because it measures the effectiveness of all of the other forms of your full Internet marketing service so that you can determine what is and what is not working. For example, if you spent $100 on Adwords to get 1,000 visitors, web analytics would tell you that you are spending $.10 per click. However, if you spent $100 on having articles written, posted and linked back to your site which generates 10,000 visitors, then web analytics would determine that you only spent $.01 per click. Therefore, web analytics would tell you that you’d be better off allocating your money to article marketing instead of pay-per-click advertising.

In addition, web analytics can tell you what people find more appetizing on your site. For example, say you had a page that was all text and the average visitor only stayed on the page for 30 seconds. Then you add a video to that same page and now the average person stays on the page for 2 minutes. You would be able to determine that people like pages with videos rather than pages with just text (that’s true by the way!) The primary goal of web analytics to improve traffic quality to your site and enhance conversion into sales.

With a little research you can hire a full Internet marketing service that will do excellent work on specific marketing methods so that you have much better results overall. However, none will be better than us. Look, time is money. So don’t wait a second longer to hire the most effective full Internet marketing service.

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eCommerce Website Design That Excites The Curiosity Of Your Visitors!

April 23, 2011 By aceseoadmin View Comments
eCommerce Website Design

eCommerce Website Design

Your choice to read this article about ecommerce website design is greatly appreciated. I hope you will enjoy reading the following text as much as I enjoyed writing it. Let’s say if you would like to create a website of your own and you want to make sure that the web designs are quite something that would draw a favorable attention to your website. To do this you have to make sure that whatever you post on your website should be good enough and understandable enough for the visitors of the site who are going to read your contents. Your ecommerce website design should be able to help your website show what you really would like your business to portray. You have to remember that not only do you need to excite the curiosity of those who are going to visit your website but to be able to have them engaged in your business in whatever way. If the website that you will be creating is something that has to do with your business, your ecommerce website design should be professional but likely to attract attention. To be able to gain the interest of the public you should be able to create website designs and layouts that are attracting and delighting to the senses, Of course you don’t want your website designs to be over sophisticated, but at least have it look a little bit professional to draw more people into your website.

Special Quote of the Day:

“Treat everyone with politeness, even those who are rude to you. Not because they are nice, but because you are.” ~ Author Unknown To be able to make website designs that’s more likely to attract attention you should concentrate on the features that could help in creating a good website. First one has to consider that this is a web page that you are trying to build and you have to make sure that you are prepared with the layout that should be reflected on your website. Just make sure that the website designs should be created according to the standard designs needed for your website to look more professional especially if the website is for business purposes. Logo’s are part of your website designs so don’t forget to be creative in building one. The usual ecommerce website design actually takes time in creating logos that are different to others. This is to make sure that your website is highly distinctive to others and it’s something that everybody would like to look into. You can actually use a lot of ecommerce website design where you have a lot to choose from. For whatever purpose it is for you to use the website that you would like to create, just make sure that it brings out what you want your website to be. I hope the information above was useful. Thanks for reading

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Build A Website The Right Way And You Will Have A Ton Of Success Online!

April 20, 2011 By aceseoadmin View Comments

Before we start, let us just point out that we no longer do web design except in very rare instances because we discovered that we’re able to help our clients make more money through SEO, SEM and proximity marketing than we can through web design. Instead we work with other companies that build websites.

However, what we know best is how attract targeted visitors by properly researching your business and creating a blueprint for success. In the site building process, think of hiring us as hiring an architect to design the house… we design the foundation and structure to make sure the house lasts and then hand it off to other experts to put it together and make it look amazing.

Step 1 to Build A Website – Pick The Perfect Niche

The biggest mistake that most website owners make (and web designers allow them to make) is that they pick a topic with either too much competition or not enough demand. Ideally, the perfect niche has less than 30,000 competing pages and also receives more than 80 visitors per day for a particular phrase.

For example, “hockey” would be too competitive and “Nantucket high school hockey” wouldn’t have enough demand but “Massachusetts high school hockey” might be “just right.”

Now, “30,000″ might sound like a lot of competition but the 30,000 only refers to indexed pages that have the particular keyword phrase anywhere on the page. It doesn’t mean that every page is about the particular phrase. In fact, in most cases you’ll probably find that only the first 20-30 listings are really about the particular phrase.

And just because a phrase only gets 80 visitors per day doesn’t mean that you’re limited to that. It just means that the #1 site will receive 80 visitors who are looking for that exact phrase. At the same time, it’ll receive traffic for other keywords as well.

Basically, think of Goldilocks… you’re looking for porridge that is not too hot or cold and a bed that’s not too soft or hard… you want everything to be “just right.”

Step 2 to Build A Website – Create A Solid Foundation

Once you think you’ve found your niche, make sure there are at least 20 related keywords that have less than 30,000 competing pages and receive at least 10 visitors per day. Anything less than 20 keywords will not be enough to build a website that truly thrives.

Step 3 to Build A Website – Create A Framework

Many times, web designers have clients think about the look of a website before they design the structure that is going to hold it all together. We think that’s nuts!

After all, if you’re building a new house, you don’t pick wallpaper first. You determine how much land you got to work with… you decide how many rooms… how many bathrooms…

Well, when it comes to websites, the framework is basically how you are going to lay out your content (your pages). The most important pages are your cornerstones and the less important ones build the walls. If they’re not designed right then the house won’t last long.

Michelangelo's The Last Judgment

Which is more important? The structure or the painting?

Step 4 to Build A Website – Graphic Design

Of course, a house that’s built but has no paint looks bad. The paint and decor puts your personal touch on the whole thing. Well, through graphic design is how you get to reveal your emotion and personality to your visitors.

Color choice, such as green for money and red for romance, become very important. And laying everything out on the screen is like deciding where to hang your family photos. Are you the type that likes to put them over the mantle or on the wall heading up the stairway?

I like to think of graphic design as the thing that makes people go “Wow!” Think of it like The Sistine Chapel. Without Michelangelo’s The Last Judgement “Wow” factor, The Chapel would just be another chapel at the Vatican. On the other hand, without The Sistine Chapel then The Last Judgement wouldn’t exist at all. So, while it gets people going “Wow”, it’s not as important as The Chapel itself.

If you want to build a website that will make you money, give us a call for a free consult and then hire us to design the foundation and structure first!

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